For The Love of It traces the lives of Roma and Dave McCoy - visionary founders of world-renowned Mammoth Mountain Ski Area -  from their singular childhoods through the 1955 opening of the first chairlift in the Eastern Sierra.  The nostalgic narrative non-fiction 5.5" x 8.5" Hardback book with 426 pages depicts California skiing in the 1930s, 40s and 50s and illustrates the power of dedication, upbeat attitudes, and teamwork.